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Google Analytics Conversion Tracking · by Metricby

Accurate GA4 ecommerce tracking for Shopify.

Every purchase reaches GA4 once, with the right revenue, items and source.

Get early access See how it works
Early access open · Shopify App Store launch next
  • No theme code
  • Duplicate-safe purchases
  • Consent options built in

Shopify

Order #1042

Metricby

Checking order… #1042 sent once
reload filtered

GA4

Waiting Processing In GA4 reports
Google Analytics Conversion Tracking

GA4 tracking is healthy

Your store is connected to GA4 and every purchase is sent with the right attribution. Auto Consent Mode is on.

Purchases sent to GA4

Last 7 days. Every paid order is sent once, from your server.

View report
In GA4 80% of 5 purchases
  • Status in GA4
  • In GA4 reports4
  • Processing1
  • Needs review0

The status screen, in your Shopify admin.

Most stores find out tracking is broken weeks later.

Missing

Purchases never reach GA4.

Checkout events don't fire, so revenue goes missing.

Counted twice

The same order, twice.

Thank-you page reloads and overlapping tags inflate revenue.

Unnoticed

Tracking breaks silently.

A theme change, reinstall or cookie banner stops it, and nobody notices.

How it works

Every event, accounted for.

Watch each store event reach GA4, once.

  • Mapped to GA4's standard ecommerce events
  • Thank-you page reloads filtered out
  • A status for every purchase

Event stream

sample store · order #1042
view_itemLinen shirt
MetricbyMapped
GA4Received
add_to_cart1 item
MetricbyMapped
GA4Received
begin_checkout2 items
MetricbyMapped
GA4Received
purchase#1042 · 84.90 USD
MetricbySent once
GA4In GA4 reports
purchase#1042 · page reload
MetricbyDuplicate filtered
GA4Not sent
view_itemCanvas tote
MetricbyMapped
GA4Received

Setup

Live in minutes. No developer needed.

  1. 1

    Connect Google

    Sign in and pick your GA4 property.

    My Store · GA4
  2. 2

    Choose consent mode

    Follow each visitor's choice, or track everyone.

    Auto Consent ModeDefault
  3. 3

    Prevent duplicates

    A quick check for other GA4 tags.

    No other GA4 tags
  4. 4

    Activate tracking

    Turn on the app embed. No theme code.

    App embed on
Google Analytics Conversion Tracking

Purchases sent to GA4

Last 7 days. Every paid order is sent once, from your server.

View report

Revenue sent

$1,974.75

Subtotal, before tax and shipping

Last purchase

#1042

2 min ago

5 paid orders sent4 linked to the shopper's visit (80%)4 of 5 credited to a traffic source in GA4

purchase In GA4 reports
transaction_id1042
value84.90
tax6.80
shipping4.90
couponWELCOME10
currencyUSD
items2

Purchases and revenue

Purchases and revenue you can trust.

Every order carries its full details, so GA4 revenue reflects real orders.

Features

Everything GA4 needs, nothing it doesn't.

The full ecommerce funnel.

Every step mapped to GA4's standard ecommerce events.

  • view_item
  • add_to_cart
  • view_cart
  • begin_checkout
  • add_shipping_info
  • add_payment_info
  • purchase

No duplicate purchases.

Each order is written to GA4 exactly once.

#1042Sent
#1042Filtered
#1042Filtered

Know it's working.

A status for every purchase and your connection.

#1042In GA4 reports
#1043Processing
#1041In GA4 reports

Purchases that don't get lost.

If the browser drops the event, the order is still delivered.

Browser eventBlocked
From order dataDelivered

Credit goes to the right channel.

Purchases carry the shopper's GA4 visitor ID when available.

#1042google / cpc
#1041instagram / social

Pricing

Simple pricing.

Early access

Free

Early access open · Shopify App Store launch next

All features included. One GA4 property per store.

  • Purchases and revenue, sent once
  • Full ecommerce funnel
  • Consent modes
  • Tracking status screen
Get early access

Paid plans, if any, will be announced in advance.

FAQ

Questions, answered.

I already have GA4 or Google Tag Manager installed. Will this conflict?

Setup walks you through checking for other GA4 tags and what to turn off so orders aren't counted twice.

Does it work with the Shopify Basic plan?

Yes. Checkout and purchase tracking don't require Shopify Plus.

How does it avoid duplicate purchases?

Each order is identified by its Shopify order ID and sent to GA4 only once.

What happens if the browser blocks the purchase event?

The purchase is still delivered from Shopify's order data on our servers, so revenue isn't lost.

How long until I see data in GA4?

Realtime shows events within minutes. Standard GA4 reports can take up to 48 hours.

Do I need to edit my theme?

No. You enable an app embed from the setup screen.

Which consent mode should I choose?

If you use a cookie banner or sell into regions that require consent, start with Auto Consent Mode.

Will my data be shared or sold?

No. Data is used only to deliver events to your GA4 property. See our Privacy Policy.

About Metricby

Tracking you can trust.

Focused Shopify apps that get your store's data into the tools you use, correctly. One destination each, done well.

  • Google Analytics Conversion Tracking Early access
  • Google Ads conversion tracking Next
  • Meta Pixel & Conversions API Next

Start sending accurate purchases to GA4.

Set up in minutes. No code, no duplicates.

Get early access